About Us

A little bit about us...

Evoke Action was set up in 2020 by us, Pam & Scott Newby.  We live in the beautiful Scottish coastal town of North Berwick, with our two children.  

Evoke Action is actually our third business.  We also run a successful business consultancy, NewbyCore Consulting Limited, which specialises in leadership, training and workplace wellbeing. Scott also runs Come Alive UK – a business dedicated to mental wellbeing in the workplace. 

So we know a thing or two about what it’s like setting up and running a small business (spoiler: it’s bloomin’ hard, but so worth it!). We have learned a HUGE amount since setting up our first business and we can’t wait to share this with you. 

So who are we?

Pam’s the marketing and social media geek.  She’s the one designing, branding, pinning, posting, liking, sharing etc.  Pam worked in professional services marketing before moving to the third sector to follow a passion for charity fundraising – so she has a great mix of skills and knowledge. Pam is a qualified member of the Institute of Fundraising and has worked with large UK charities, as well as smaller international charities. 

Scott is the content creator.  He’s the one who can be found podcasting, blogging, vlogging, writing and creating content. He’s also studying for his second degree in Psychology (as you do). He’s football daft, and produces a top 10 football podcast “Well Done Michael” as well as new mental wellbeing podcast “Looking Back To The Future“. 

Why work with Us?

We get you. We understand the pressures you are facing.  From that initial seed of idea, to deciding to go for it and setting up on your own – it’s scary, exciting and crazy busy!

But then suddenly, instead of earning money doing what you love, you’re suddenly expected to know about logos, blogs, social media, branding and marketing!  It’s enough to put anyone in a spin. How do you maintain all this and give your family the time they deserve, whilst still doing the thing you love and delivering excellent customer service to your new clients?

That’s where we come in. We enable business owners and charity managers like you, who are busy working in their business/charity, to grow your online presence through your website and social media (as well as a host of other cool stuff!). Why? To attract your ideal clients/supporters and evoke the desired action; be that sales, pre-orders, donations, gifts in kind, time, skills etc.

Let us amplify your story, and give you precious time back!

Evoke Action Values


Our mission is to amplify your message online, and off-line, to evoke the desired action of your target audience. 


Our vision is to create a healthier work-life balance for our clients, by giving you time back, allowing you to do what you are passionate about.


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